Revealing The
Uncommon Perspective
That Makes Companies
Unmistakably Stand Out.

We help established, growing businesses see what's actually true about their brand, then build from there.

WGC White Giraffe

White Giraffe Creative is a brand architecture studio for established businesses ready to grow past where their current brand can take them. We use a tested diagnostic process, the Field Guide, to uncover what's actually driving a business, then build the identity and strategy that fits. The result: a brand that earns trust, works the way it should, and gives the business real traction to grow.

At White Giraffe Creative, we look at the whole picture about who your company is and every way it impacts your industry and vice versa. We listen for the gaps in that story. And the result? A brand structure that clarifies the message, repairs any weakened perception, and reflects who your company is and what it can be.

Every business has a real story behind it.
The Field Guide is how we uncover yours.
Then we build the brand that proves it.

By asking the right questions, we tap into your expertise and insight only you have and then we build from there.

The Process

We are brand architects who use a tested diagnostic approach to uncover what a business truly needs before we build anything.

The Fit Call

This is a short, no-obligation call to discover if we are a fit, both ways. We'll learn about your business and explain how we work and what to expect.

The Deep Dive

We sit down together and ask the questions that uncover what's really driving your business.

The Field Guide

A written diagnosis of what's going on, and the direction we'd recommend, enough to move forward with confidence.

The Ascent

You choose your path. Take it and run with it, or bring us in to build what's recommended.

Client Appreciation

“When in need, I always, always, always turn to Paula. I have recommended her numerous times, and the best feedback is just how wonderful of a job Paula does, in addition to being someone you genuinely WANT to work with because she brings the best to the table. Best design? Yes, but there’s more. Paula brings her best intentions, she truly listens, and seeks to understand the client and the project to ensure the deliverables make you squeal with delight. She is motivated by making the magic happen, working with integrity, and bringing your project to life.”

- Sarah Moe, Sapphire Strategies

“Paula was great to work with. She walked me through an amazing process to help me explore my thoughts and ideas about my business and then created a brand logo that is amazing! She is so dedicated and talented and didn’t rest until the logo was perfect. I’m thrilled with the results! She is a true creative and had amazing ideas and talent.”

- Susannah, Susanna Zeller LLC

“Paula created our beautiful logo and worked to completely brand our organization. Additionally, she has designed
amazing advertisements and paper media for our annual events which made them easy to promote.”

- Liz Mains, Legacy Christian Academy

“Paula worked on some design projects for our organization and did an excellent job in terms of creativity, design and
attention to detail. She was easy to work with and had a strong feel for what we were looking for as a client. Highly
recommend her services.”

- Derek Brown, BAM Sunshine Coast, QLD AU

“We appreciate Paula’s efforts. She went above and beyond what we imagined! We all agree; she totally nailed it! We
really look forward to working with her again with more
project needs for her to fulfill!”

- Doug & Rebecca Jordan, American Blue Star Reinforcing

“I’m so grateful to have had Paula’s expertise & help as I worked on my branding colors and logos!”

— Amy Wicks, Simply Wholehearted

“A few words to describe Paula are: creative artist,
entrepreneur, reliable, conscientious, problem solver and team player. I am always excited when I get to work with a
person that strives to give their all on any project at hand. Paula brings focus as well as fun to the table. She is a true
creative and has amazing ideas and talent. Thank you Paula!”

— Karen Freeman